A legacy, since 1878
The story of a family, a brand, a nation.
Hamoud Boualem has accompanied Algerians for generations in their moments of joy, sharing and conviviality. Since 1878, our house has carried on a family craft in the service of freshness.
Our journey
1878
The origins
Birth of the Hamoud Boualem house in Algiers.
1901
The rise
Production growth and the first iconic recipes.
1962
A new era
After independence, Hamoud Boualem becomes a national symbol.
1990
Diversification
Launch of new brands: Selecto, Slim, Hamoud Cola.
2023
Innovation
Launch of 0% Sugar and Limon — the freshness continues.
2024
The future
A new digital era in the service of the brand.
Our values
Sharing
Every shared moment is a celebration.
Tenacity
145 years of perseverance and determination.
Commitment
To our consumers, our teams and our country.
Quality
Unmatched craft since 1878.
Transmission
A heritage passed down from generation to generation.